Sponsoring the United Way will benefit your organization by...

• Reinforcing your company’s reputation as a positive corporate citizen and integral member of the Guelph and Wellington community, by connecting your organization’s name with a well respected and widely recognized organization;
• Increasing the visibility of your corporate identity throughout the community - our marketing materials are distributed to tens of thousands of individuals and households across the city and county;
• Reaching a variety of key decision makers from all areas, including CEO’s, managers, government officials, and professionals;
• Reaching members of all sectors of the Guelph and Wellington business community, including both employers and employees - 90% of our funds are raised through workplace campaigns and corporate donations; and
• Knowing that you and your organization have made a significant contribution to improving the quality of life in the community where you and your employees live and/or work.

 

Campaign Material Sponsorship

In addition to the benefits previously listed, sponsoring one of the following materials will include the benefits listed below:

• Your corporate logo featured prominently on the material.
• Your corporate logo and link to your corporate website featured on the United Way website’s Our Team page throughout the campaign (September through December).
• Reserved seating for two representatives of your organization at our closing luncheon.

Campaign Brochure

Approximate # distributed: 36,000

Key audiences: Distributed to the hundreds of workplaces that host a workplace campaign within Guelph and Wellington County - reaching owners, managers, and employees. This material is also available at all key events and in media kits.

Details: This material gives the sponsor the benefits of reaching a significant amount of businesses throughout all sectors of our community. This four fold brochure describes the needs that are present in our community and describes how giving to United Way provides donors the opportunity to make a difference in their community. 

Leadership Brochure

 Approximate # distributed: 2,000

Key audiences: CEOs, senior management, professionals, and others targeted for leadership donations of $1,000 or more.

Details: By sponsoring this material, you will be reinforcing to key decision makers in both the private and public sector your positive reputation as a good corporate citizen and an integral actor in the community. This material describes the significance of giving at the leadership level and shows the significant contribution that can be made to the community by giving at this level. The names of our leadership donors are also listed in this brochure.

Agency Booklet

Approximate # distributed: 1,000

Key audiences: This material is available to key volunteers and community members involved in the campaign.

Details: This booklet describes all of thefunded programs that are meeting the significant needs within the community. By sponsoring this booklet, you will be linking your organization’s name with the essential services that these programs provide (many of which you or your employees might currently or one day use).

Employee Campaign Coordinator Guide

Approximate # distributed: 500

Key audiences: These guides are distributed to all Employee Campaign Coordinators (ECC), who are individuals who run campaigns within their workplace. ECCs are often HR professionals, managers, or other motivated employees.

Details: By sponsoring this material, you will be able to reach a significant amount of employees who are dedicated to the United Way. This material is designed to give ECCs the tools to run a successful workplace campaign.

Event Sponsorship

In addition to the benefits listed above, sponsoring one of the following events will benefit your organization in the following ways:

• Your corporate logo will be featured in the event invitation.
• Your corporate logo will be placed prominently on the front cover of the event program.
• A sponsorship plaque for your office detailing your sponsorship support will be provided.
• Your corporate logo and link to your corporate website will be featured on the website throughout the campaign (September through December).
• Your support will be publicly acknowledged at the event.
• Your company profile will be available in the media kit at the event.
• Reserved seating for two representatives of your organization at the United Way’s closing luncheon.
  

Some Events to Consider

Kick Off Event, September 
Each year, the United Way kicks off its annual campaign through an exciting and motivating event. This event has often been featured on the front page of local news papers.

Campaign Closing Luncheon, December
This event is an opportunity for the United Way to recognize volunteers and corporate support and to thank the community for their support. It is at this event that the campaign achievement is announced.

For more Information on our Sponsorship Opportunities, please contact Grace Correia, Campaign Director at 519-821-0571 ext. 33.